Google for Startups announced, this Tuesday (1st), the 10 new startups selected for the Black Founders Fund , a program to promote companies with black people in their corporate structure. In addition to capital, Google also supports founders with mentorship and Big Tech product credits. 

This is the second group of Brazilian entrepreneurs to be supported this year by the initiative – in February, when Googleannounced R$ 8.5 million in additional resources for the program, another 4 startups were benefited ( Octa, Unmaze, UX Para Minas Pretas and Yoobe ).

“Increasing racial representation is a fundamental role of our ecosystem in building a more egalitarian and diverse society. Since 2020, when this initiative was born, we have invested BRL 5 million in 33 startups, and they have already managed to raise more than BRL 43 million in additional rounds of investment”, comments André Barrence, Director of Google for Startups for Latin America, in note.

With this announcement, the total number of companies selected for the Black Founders Fund reaches 43, and the investments, which started in 2020, already add up to R$ 13.5 million for companies founded and led by black people in Brazil.

New startups in Black Founders Fund

In the group of the 10 selected companies, it is possible to highlight companies that develop and apply Artificial Intelligence in their products, as well as startups founded by women. Another interesting point has to do with the geographic distribution of the lucky startups, since 4 of them are outside the Rio-São Paulo axis (hello, Além da Faria Lima!). 

See below for more details about the new Black Founders Fund members :

Baruk : founded in 2016 by Ana Cabral, the startup automates repetitive processes and tasks with RPA and creates software solutions using artificial intelligence for business.

Damch : the startup from São Paulo develops solutions that help companies to grow, optimize actions and mitigate risks to reduce costs.

De Benguela : the first store in Brazil specialized in different textures of natural curly hair for extensions and extensions. The startup’s name goes back to Tereza De Benguela, a slave who became a queen, an example of women’s struggle and resistance.

Easy B2B : digital retail startup aimed at facilitating the buying and selling process between companies, helping industries, franchises, retailers, suppliers and distributors to offer the best B2B experience.

Erah : startup from Santa Catarina specializing in lead generation for the software and technology industry.

HartB : startup specialist in Big Data, Artificial Intelligence, Internet of Things and data analysis. Since 2015, it has been using data to guide decision-making by managers, aligning business objectives and consumer expectations.

naPorta : logtech with a social impact, which enables deliveries of online purchases made by residents of restricted communities and regions.

Trampay : social impact fintech (from Brasília-DF) that works as a benefits platform for workers. It works with personalized services for both suppliers and partner companies and offers, through a virtual wallet, tools that make transactions easier and faster.

Ubots : company from Rio Grande do Sul specialized in relationship solutions and customer service that has its own platform, based on Artificial Intelligence.

Uppo : technology startup specialized in creating and managing benefit clubs, which helps companies to engage and retain their strategic audiences.