LG HAS kicked off CES 2018 in Las Vegas with an impressive new 65″ 4K TV which has the ability to roll up like a sheet of paper meaning it can easily disappear inside a small box positioned beneath the set.

Incredibly, LG says this new TV even features OLED 4K technology which will allow consumers to watch content in this ultimate high definition format.

There’s currently no word on when this television will go on sale or how much it will cost but LG may reveal more during this week’s show.

Although the rollable model which was displayed is just a prototype, LG has given a glimpse of what the future of television holds.

Beside the typical, full 65-inch screen, it has got a more cinematic 21:9 ratio option and a slender notification panel that can house weather info and act as a music player when you don’t need the screen up front and center. Naturally, there’s the viewing angle benefits, deep contrasts blacks and rich color gamut: It’s business as usual as far as OLED quality goes.

LG is also expected to launch a new 8K TV model which will arrive in stores later this year. 4K is currently the format which many consumers have opted for but 8K takes the picture quality to a whole new level.

In fact, LG says its latest television offers a resolution with 33 million pixels – that’s 16 times more than Full HD and four times more than new Ultra HD sets.

This expansion of its OLED product portfolio reflects LG Display’s commitment to lead the high-end premium TV market.

“The successful development of the world’s first 8K OLED display is a milestone for the 8K era and underscores the exciting potential of OLED,” said In-Byung Kang, Executive Vice President and Chief Technology Officer at LG Display. “OLED is clearly a next-generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets.”

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