Should we expect a Super Nova to be coming to our markets soon? It is rumored that Huawei will bring its nova 5T to the Local market soon. So what makes nova series so popular amongst users in the (Local market)?

Amidst a shrinking smartphone market with declining global shipments in 2019, some big names have still enjoyed standout sales. Huawei has gained widespread consumer recognition in large part due to its two high-end smartphone series, Mate and P, each of which has drawn acclaim for premium photography thanks to ongoing cooperation with iconic camera lens maker Leica as well as unrelenting R&D.

The brand’s success is also credited to its highly favorable, more affordable models like the nova series. After debuting in 2016, the HUAWEI nova series has quickly won over younger users, due to a unique aesthetic identity encompassing trendy fashion and cutting-edge technology. In 2018, over 65 million nova smartphones were sold, indicating its widespread appeal on the market.

Nova, a rising star
If the HUAWEI P series (exemplified by the P30 Pro) is the yardstick against which all smartphone cameras will be measured, and the Mate series serves as the benchmark for futuristic mobile technology, the HUAWEI nova series is the standard for trendiness, a phone for millennials and fashion-conscious users.

The name epitomizes this design concept: “nova” means “new star” in Latin, marking the nova series as a youthful, chic and fun product line. “Nova” is also derived from “innovation”, embodying the brand’s eternal innovative spirit.

The tens of millions of users who have opted for a nova phone, strive for fashionable modern living, in which quality outweighs quantity. They hope to bring out the beauty of daily life, by depending on a phone that matches their personality.

Seamless and excellent performance
Nobody likes a lagging phone, but no one hates it more than young people who enjoy living at a breakneck pace. The nova series takes this into account, deploying only the best chipsets, namely the Kirin 9X0 processors that are usually only seen on premium Mate and P series phones due to the high R&D costs associated with them. The HUAWEI nova 2s, for instance, uses the Kirin 960, while the nova 3 and nova 4 both pack the Kirin 970 (also on the P20 Pro and Mate 20 series).

As a result, the nova series offers a fluid user performance, with an instantly responsive touchscreen, smooth operations, and lag-free gaming and video streaming. Highly-anticipated GPU Turbo technology, which has been well received within the industry as well as by consumers, is also supported. This feature streamlines processing resources and reallocates them between the EMUI system, GPU and CPU, enabling software and hardware to work synergistically to significantly enhance overall computing efficiency. Gaming on nova phones is “fast and furious”, all the while allowing for greatly reduced SoC power consumption.

Should we expect a Super Nova to be coming to our markets soon?
It is rumored that Huawei will bring its nova 5T to the Local market soon. The device is likely to be running on Android with EMUI 9.1, and will support users favorite and most popular apps.