Hyundai Motor Co said on Wednesday that a new digital “showroom” is now available to customers on Amazon.com, the world’s biggest online retailer.
The showroom will help buyers to compare pricing and reviews, book test drives and check dealer inventories and will operate through Amazon Vehicles.
“This collaboration with Amazon provides customers with the ability to learn about Hyundai vehicles in a way that matches their expectations for nearly every other type of purchase,” said Tim Maxwell, senior group manager, digital marketing, Hyundai Motor America.
“Hyundai and its dealers are modernizing the car buying process, so it made sense for us to be the first car company with its own digital showroom.
“We’re thrilled to continue collaborating with Hyundai on new programs that work back from customers to provide the ease of discovery and research they’ve come to expect with Amazon – in this case, enabling them to easily explore Hyundai’s full vehicle line, read reviews from other Hyundai owners, schedule a test drive and more, all within one destination,” Jeremi Gorman, Director, Global Field Sales for Amazon Media Group said.
Hyundai had first collaborated with Amazon in 2016 with “Prime Now, Drive Now,” its first-to-market on-demand vehicle test drive program which allowed prospective buyers to book test drives through Amazon Prime Now.