LG’s new release at CES 2019 is set to make waves around the world. The world’s first consumer-ready rollable television at the Las Vegas trade show was first demonstrated at as a concept in 2016.

Three years later, it has been developed into a commercially viable version of the television.

The South Korean company said the “revolutionary form factor” of its Signature OLED TV R will define the next generation of television.

The Signature OLED forms part of a new trend that has seen manufacturers attempt to diminish the presence of large televisions in the living room when they are not in use.

LG has gone above and beyond with its design, making the television screen disappear from view completely at the touch of a button.

“LG’s rollable OLED TV is a true game-changer, freeing users from the limitations of the wall and allowing them to curate their own personal space,” the firm said.

The TV will be available in the US before the end of the year, though LG is yet to set a price or release date.

The technology is expected to appeal to consumers, given the right price point.

“We’re really excited to see that the Signature R OLED, LG’s rollable TV, will actually go on sale this year,”Anne Eaglesfield, head of consumer electronics at Argos stated.

She indicated that it will offer viewers a more flexible viewing experience, such as being able to open a third of the screen to see the weather and watch the unrolled screen for movies.

It will also provide more control over the space typically occupied by the TV as users can choose to roll it away at specific times.