Etisalat Group company, Mobily has been equipped with VIAVI location intelligence, to boost network capacity and increase profit margin.

The location intelligence will enable Mobily to harness key insights for a targeted, subscriber-centric approach to optimization, whiles delivering the best possible customer experience.

Speaking to the issue, Mr. Abdulaziz AlBarrak, General Manager of Optimization, Mobily indicated that, with the ability to optimize quality of experience for their most high-value subscribers, Mobily can target network and service improvements to deliver maximum return with minimal investment.

The location intelligence, built on NITRO Mobile – a real-time intelligence platform capturing, locating and analyzing all mobile events across RF, RAN, xHaul and core – the NITRO GEO solution enables Mobily to leverage deep insights throughout their network.

Working in concert with the complete portfolio of VIAVI location intelligence solutions, NITRO Mobile connects virtual and physical test instruments with software-based assurance and optimization agents and applications.

Karl Grabner, Senior Director of EMEA Sales, VIAVI says, Mobily is at the forefront of technology innovations that enable peak performance and service assurance across their entire mobile network.

About Mobily Mobily is a leading provider of telecom and IT services, operating one of the largest mobile networks in Saudi Arabia.

Mobily enhanced their deployment of VIAVI location intelligence, deploying the NITRO GEO solution along with NITRO Mobile Traffic Storage Agents to optimize their network and services in real time.

This will also enable them achieve key performance improvements crucial to business value, including:

·        VIP Assurance: Which helps to isolate and resolve priority subscriber issues more quickly.

·        Device Analysis: This detects 4G devices using the 3G network only, enabling Mobily to inform those customers by SMS they can change the user setting for better performance.

·        Targeted Network & Service Optimization: Helps analyze how much time users spend with specific services at each location within network cells in order to identify top revenue generating services and cells for optimization.