MTN has launched a WhatsApp channel to let its customers buy airtime and data bundles through the messaging app.

The new initiative, will also enable customers to check their balances and store their credit or debit cards in the app for future purchases.

Speaking to the issue, Gareth Murphy, MTN South Africa’s online channel General Manager, says MTN wants its services to be more convenient by providing a better customer experience.

“It’s no secret that the telecommunications sector, around the world, has not excelled at this and we want to change that at MTN,” he said.

Mapula Bodibe, MTN SA’s executive for consumer business also said, it is imperative that companies focus on improving self-service experiences to retain and grow customers and as such the “Airtime Top-up Through WhatsApp” is an important step for MTN.

According to him, some simple solutions that are easy to use and fits into the lives of customers will help the telecom giant stand out amongst its competitors.

Murphy stated that the service will enhance customers overall digital experience.

“People don’t want to have to call a call center, they want control and this solution puts the control squarely in the hands of the consumer.

“We understand which social media platforms the majority of our customers use and how much time they spend on them – so we’re taking the solution there,” he said.