MTN Ghana has launched ‘aYo Recharge with Care’ to help boost insurance penetration in Ghana.
The ‘aYo Recharge with Care’ is an insurance policy which enables MTN subscribers to buy life insurance for as low as 50 pesewas.
The insurance policy can be bought through the use of recharge cards.
The move is in partnership with aYo Intermediaries Ghana Ltd and Met Life Insurance.
Commenting on the launch of the product, Country Director of Ayo Intermediaries, Francis Gota said ‘‘MTN’s vision is to provide a future where everyone uses insurance.”
He stated that, people cannot always rely on friends during unforeseen circumstances, a more reason why everyone needs the policy.
According to him, recharge with care has been designed for everybody, especially informal workers.
The policy pays a fixed lump sum per night in the event of hospitalization due to accident or illness.
Francis Gota assured that claims under this policy will not be cumbersome.
“Making claims for this policy is very simple, all you have to do is send a picture of your claim document to MTN via WhatsApp and that is it, we send you the money via mobile money wallet.”
Chief Marketing Officer of MTN Ghana, Guido Sopiimeht, said insurance is more than a form of a social safety net.
According to him, it is also a tool to absorb risks from individuals and ensure stability while promoting economic growth.
He said subscribers will also be able to enjoy all the benefits of an insurance package, in a simple and convenient way.
