Netflix is facing litigation from Chooseco, the publisher of the Choose Your Own Adventure book series, for their use of the brand name in the new Black Mirror: Bandersnatch film.
Chooseco’s grievance over Netflix’s Black Mirror film stems from the format of the film, which lets the viewer decide how the plot will unfold.
Early on, the main character mentions adjusting a “Choose Your Own Adventure” book into a game.
“Netflix has no license or authorization to use Chooseco’s trademark,” the suit states, “and upon information and belief, used the mark willfully and intentionally to capitalize on viewer’s nostalgia for the original book series from the 1980s and 1990s.”
The publisher also comments on the “dark and, at times, disturbing content,” of the Black Mirror film, which “dilutes the goodwill” and advantageous connotations associated with the Choose Your Own Adventure trademark.
Also, Chooseco and Netflix were in talks back in 2016 to develop a film series based on the books before deciding to sign a deal with the movie studio Twentieth Century Fox instead.
But, according to Chooseco, that didn’t stop Netflix from allegedly using the Choose Your Own Adventure term in its marketing for another TV program.
The publisher is now demanding at least $25 million in damages from Netflix over the trademark infringement. Chooseco also wants the streaming provider to drop using the Choose Your Own Adventure term.