The IFA conference isn’t just a showcase of the latest technology to hit consumer markets.It’s also the proving grounds for ZTE’s comeback and their latest product.
2018 has been a trying time for ZTE. From sanctions by the US government and open hostility from Congress and US carriers to nearly being put out of business, the Chinese company has handled a lot of rough weather.
Now, that’s all behind them.
An agreement has been made, fines have been paid and the sanctions have been lifted.
ZTE is ready to look to the future in the form of a new device unveiled at the IFA trade show dubbed, ZTE Axon 9 Pro.
The Axon 9 Pro was a delayed project due to all the ZTE troubles of 2018. It features an edge-to-edge display with a notch at the top.
The device comes with a 6.21-inch AMOLED display with a Full HD+ resolution. Its display has an aspect ratio of 18.7:9, for watching movies and playing games among other activities.
Another feature of note is ZTE’s “Axon Vision,” which offers rich and deep color reproduction, smooth motion in videos, and HDR10 support.
On the back, the device features a dual-sensor camera aligned vertically on the top left-hand side, reminiscent of the iPhone X.
Under the hood, the Axon 9 Pro features a Qualcomm Snapdragon 845 processor, 6GB of RAM and 128GB of storage.
The battery capacity hits 4,000mAh, and can be charged both through the USB-C port or wireless charging.
The rear-facing camera comes with two sensors, including one 12-megapixel primary sensor, with an aperture of f/1.75.
It also has an optical image stabilization, and one secondary wide-angle sensor with a 20-megapixel resolution and autofocus.
The front has a 20-megapixel camera but
unfortunately, the phone features the outdated Android 8.1 Oreo.
It feels premature to say ZTE is back in business, or even that the Axon 9 Pro will be successful.
But for the first time in a long while, the company is stable and carrying out a strategy to reestablish itself.
The Axon 9 Pro doesn’t really represent a comeback, but it is the beginnings of one.
The true challenge is set for 2019 and 2020 when 5G devices become available for consumers.