Tidal has landed a new partnership with telecoms company MTN, with the hope of bringing the streaming service into Africa.
The partnership will give MTN Ugandan subscribers access to Tidal as part of their mobile plans, with streaming data included in the deal.
As part of the plan, MTN customers will receive a free 30-day trial to Tidal, as well as options to sign up for one, three, seven and 30-day subscriptions.
This makes Uganda the second African country in which Tidal is available, with South Africa being the first.
According to COO Lior Tibon “Africa is a continent that has long been an inspiration for music heard around the world and Tidal is excited to highlight the vibrant musicians on our platform.”
He added that Tidal is also thrilled to bring a new wave of digital music to Uganda as part of its collaboration.
Tidal will also host local music on its service in addition to its already-vast catalog.
It will host a Collaboration Conference on September, 27 to help bring in local artists to learn about the streaming service and how they can work on projects together.
Afterwards, Tidal and MTN will host a concert featuring Kranium, DJ Spinall, Beenie Gunter and local DJs in Kampala.
Olivier Prentout, MTN Uganda’s chief marketing officer said the partnership with TIDAL further demonstrates the company’s strategic vision to lead the delivery of a bold, new digital world to their customers by making music more available on their smartphones.
By:StephanieHorsu/techvoiceafrica.com
