Viacom International Media Networks has increased its large digital footprint to envelop Africa and Europe.
It has publicized details on new distributions deals with crucial partners.
Viacom has signed an SVOD deal for Nickelodeon content with Vodafone in Turkey, and a mobile distribution deal with Africa’s largest mobile network operator, MTN.
In Africa, in partnership with Arial View Nigeria Limited and MTN, they will launch several global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers.
The Turkey deal is a multiyear distribution agreement with Vodafone SVOD content, versioned in Turkish, from Nickelodeon, NickJr and Teennick, exclusively available on mobile via the Vodafone TV app.
Also, MTV+ Prime Video Channel on Amazon is now available in Germany and Austria.
Prime members can add MTV+ to their existing Prime membership for $3.40/month (2.99 euros). Amazon Prime Video members there can now access the brand-new linear MTV channel along with special on-demand content.
The Amazon agreement is a vital part in Viacom’s strategy to create multiplatform deals for next-gen users as who are shifting to digital and mobile platforms.
“We are pursuing a diversified and extensive multiplatform strategy,” said Raffaele Annecchino, president and MD of Viacom’s Southern and Western Europe, Middle East and Africa business cluster.
“We are a company that produces premium longform and shortform content for every platform,” she continued.
“We are excited to be working with great partners like Amazon in Germany, MTN in Africa and Vodafone, as we continue to evaluate each market for new opportunities and unlock value through both traditional and nontraditional distribution partners.”