MTN Ghana is ready to present their first ever digital music conference at Alisa Hotel in Accra, on 17 January.
The event will feature Munya Chanetsa, an online music distributor from South Africa, who will be the event’s main speaker.
The event will focus on the current situation with regards to music distribution and prospects for artists in Ghana’s underutilized digital space.
“Total streaming revenues increased by 41.1% and, for the first time, became the single largest revenue source,” the International Federation of the Phonographic Industry (IFPI) reported in 2018.
“By the end of 2017, there were 176 million users of paid subscription accounts globally, with 64 million having been added during the year.”
Although global music revenue is still affected by piracy, the gap between digital and physical music revenue has widened.
The conference will cover issues like streaming music, monetization of online content and accessibility to monetizing platforms.
Ghana’s own Jonilar and Fifi Adinkra will also be speaking at the event.
The MTN Digital Music Conference aims to bring together industry players and relevant stakeholders to discuss the state and the future of music.